Is News+ A Minus?
Just what is going on with News Ltd’s new News+ set-up? It’s a cross browser puzzle.
Internet Explorer and Mozilla Firefox users appear to be currently seeing no more than the new News layout (not a lot different from the old one). But Google Chrome users are being greeted by requests to register before they get access to stories beyond the first paragraph.
Rupert Murdoch has struggled since the last century with the problem of how to get newspapers to make money online in the same hand-over-fist manner that the old dead tree editions used to.
Readers are already fleeing newspapers in droves. Barriers and demands to register – no matter how smiley-faced and sugar-coated – between product and readers surely will drive even more people away.
Meanwhile, the browser puzzle suggests News is also having problems with online basics.