Do you really want your website reading like it was written by a bot?
When you’re running a business, you don’t necessarily have time to write the content that keeps your business front and centre on Google (and all the other search engines). So you consult a search engine optimisation specialist copywriter – and suddenly your website reads like a machine wrote it.
Indeed, not all SEO copywriters are equal. However, we can help you create authentic and engaging content, written exclusively for your target audience – as well as for search engine optimisation.
Why is content so important?
Search engine bots devour it on a regular basis, especially if it’s well written. But even well written website copy will start to be ignored if it’s been a while since it was updated.
The more regularly you update your website, the more frequently the search engine bots return to see what’s new. Adding new content regularly increases the chances of your site being recommended above your competitors.
Even more importantly than that, new content on your website gives you the chance to better inform your clients about your services and how you can help them in a more detailed way.
Search engines, such as Google, love this content. Helpful tips and expert information gets prioritised over purely ‘sales’ copy.
Do you write for Google, or do you write for your customer?
Commercial website content should be written for both SEO and human readers.
Skillful copywriters seamlessly blend keyword rich content for search engines into information which is easy and engaging for people to read, as well as being useful.
Experience counts
Experienced copywriters have a wealth of experience writing across a wide range of industries from fashion to civil engineers. Whether it’s law, health, cosmetics, fashion, technology… you name it, an experienced copywriter has done it all.
A good copywriter will also ask plenty of questions:
- What is your target market?
- What are your clients looking for?
- Why are clients looking for services of your type?
- What problems does using your product or service solve?
- What benefits are there in using your product or service?
- What are the misconceptions people have about using your product or service?
Those questions are just the beginning, and they’ll get more specific as your copywriter learns more about your business.
Beware of copywriters who don’t ask questions. They may be making assumptions about your business rather than getting a thorough understanding.
An excellent copywriter will want to know how your content should be written.
Your organisation may be fun and youthful – so you want content to match your brand.
Your audience may need to know you are reliable and trustworthy – so your content should not come across as frivolous.
Copywriters can do so much more than just write web content
Experienced copywriters are adaptable and can write for every type of communication:
- Formal reports
- Awards submissions
- Tenders
- Social media
- Newsletters
- Brochures
- Scripts for video
How much does it cost to hire a copywriter?
Copywriters charge an hourly rate dependent on their experience.
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