Online Promotional Material for Authors

The online world is a vast marketplace. It is where people today get their news, information, and entertainment. It’s where they go shopping. Increasingly, it’s the first place a potential reader (outside of your family and friends) will discover you and your work.

Before BCM became Books, Content, Marketing, we were an award-winning media, marketing, and advertising agency.

We know how to make your book stand out.

The first online material you need is a website – we cover that in this section.

Other online promotional materials you need include:

• Professionally designed graphics for email newsletters
• Professionally designed social media graphics for sharing or for use in paid advertising, and
• Professionally designed graphics for other forms of web promotion and advertising.

Newsletter

After a website, an email newsletter is the most important promotional tool an author has, and it should look professional. Well-designed graphics which are sized and optimised for newsletters saves you hours of work in putting a newsletter together.

Social media graphics

Social media graphics should be more than just ‘buy my book’. They should intrigue the viewer and give a tantalising glimpse of what’s behind the cover.

For example:

• 3 out of 5 small business owners make this one costly mistake (for a professional development book)
• Could this tall, dark stranger be her dream come true? Or her worst nightmare? (for a thriller)
• Happy children? Essential information for every working parent. (for a parental help guide)

Online advertising

If you’re considering online advertising for your book, a suite of graphics that cover the most popular sizes of website and social media advertising is a must. These graphics will be expertly designed and optimised for you.